After being married for a few years, my husband and I decided that if we were to have a family, we really needed to start trying seriously. After all, I was approaching 40, and soon it could be too late. Gathering research on getting pregnant, we started putting more effort into “detoxifying” – to increase our chances of success – and support a healthy pregnancy if we did succeed. The first thing I did was to throw away all our household chemical products – I put them in a garbage bag and started from scratch. (Interestingly, it was not easy to dispose of these things … further proving to me that they were questionable!)
We focused on our environment more, including spending time in the garden. Not naturally gifted here – we faced challenges like rosebush beetles and other pests. But how to avoid them? I saw that most products had warnings if we had pets – and we have a cherished yellow lab! In protecting her, we thought, “Hey, if it isn’t good for her, could it really be good for us???”
More and more we were faced with situations where our goals of simplicity and detoxifying were changing what we did and how we did them. What we were buying and where we were shopping was evolving, and in talking to friends and family, it was evolving for them too. We started buying new brands – some we liked, some we did not. After being confused by all the unknown natural personal care products, my husband suggested that we launch a brand – a brand that is natural, but delivers a lot more than that!
My husband, Benjamin, has a great appreciation for wine and would always share with me its multitude of health benefits. The idea of using the natural byproducts of the wine-making process appealed to our new environmental awareness. We began working with a chemist and confirmed real scientific benefits: grape seeds, like several other seeds, are intrinsically concentrated with incredible antioxidants and essential fatty acids promoting healthy skin.
As we developed our line of grape seed enriched products, we also focused on making them accessible in every way we could – affordable, available at the most progressive retailers, and importantly, formulated so that even those with sensitive needs could use – this is why (seed) products are sensitive with those with allergies and health concerns. Gluten-Free, dairy-free, most soy-free. Our proprietary blends of seed byproducts, along with other beneficial skin ingredients, offer you your healthiest skin.
So, from what we believe is the concentrated essence of life – seeds – we launched our 100% Natural brand, (seed), with numerous nourishing benefits derived from nature’s most concentrated source of nutrients. We hope to connect with people like ourselves – those seeking a healthier, more natural lifestyle, but uncompromising in their expectations that products deliver on their promises.
(seed) was born.